Digital Transformation, Customer Empathy & CMO Leadership | DisrupTV Ep. 225
In DisrupTV Episode 225, hosts R “Ray” Wang and Vala Afshar are joined by three influential voices: Nigel Vaz, CEO of Publicis Sapient and digital transformation expert; Michelle Huff, Chief Marketing Officer at UserTesting and customer empathy evangelist; and Larry Dignan, Editor-in-Chief at ZDNet and thought leader on tech trends. Together, they explore how organizations can thrive in today’s digital-first world by balancing transformation, customer understanding, and marketing leadership.
Key Episode Insights
Nigel Vaz – Digital Transformation at Scale
With his deep expertise, Nigel lays out how digital transformation has shifted from optional to existential—accelerated by events like the global pandemic. Technology adoption is no longer just a competitive advantage; it's foundational for survival and future readiness.
Michelle Huff – Leading with Customer Empathy
As UserTesting’s CMO, Michelle underscores the power of authentic customer insight. By listening deeply to real users, marketers can guide product development, messaging, and strategy with greater precision, ultimately building stronger trust and engagement.
Larry Dignan – Unpacking the Tech Ecosystem
At ZDNet, Larry brings clarity to the evolving tech landscape—from hybrid work to AI adoption. His editorial lens helps leaders connect trends with tangible actions, turning complex narratives into strategic opportunities.
Insights
This episode centers on a holistic approach to leadership in the digital era—one built on modernization, empathy, and contextual insight. Nigel emphasizes that transformation is now an organizational imperative, demanding speed, scale, and resilience. Michelle reminds us that even the most advanced digital strategies falter without understanding and serving the customer’s real-world needs. And Larry provides the external perspective needed to stay grounded—making sense of trends and translating them into practical, forward-looking decisions.
Notable Quotes
- Nigel Vaz: “Digital transformation is no longer optional—it’s now existential for businesses.” Nigel Vaz
- Michelle Huff: Customer empathy isn’t a luxury—it’s the essential thread that ties strategy, product, and messaging together.
- Larry Dignan: Navigating the modern tech ecosystem requires both editorial insight and strategic application.
Final Thoughts
DisrupTV Episode 225 showcases a compelling triad of leadership: transform, empathize, and contextualize. Organizations that aim to survive—and thrive—must digitally transform at speed, understand their customers at depth, and interpret external signals with clarity. This episode offers actionable pathways for leaders ready to drive meaningful change in turbulent times.
Related Episodes
- DisrupTV Episode 226 – Energy Innovation, Product Strategy & The ‘Working Backwards’ Methodology
- DisrupTV Episode 224 – Paul Daugherty, Wilson Pang & Deborah Mills-Scofield on AI and Digital Strategy

