Actuate Corporation (NASDAQ: BIRT) has acquired legodo ag. Based in Karlsruhe, Germany, legodo develops software to allow organizations to tap into information stored in existing applications to create personalized customer communications. More than 40,000 people have used the software in organizations like Deutsche Bahn, Deutsche Telekom, GEHE Pharmahandel, Lufthansa, Swisscom, Telenor, and Telefonica. The company has a catchy tag line - Now it's personal.
“The acquisition of legodo extends Actuate’s offering with tight integration to Siebel among other packages,” said Steve Jones, Co-Vice President and Co-General Manager of the Content Services Group at Actuate.
The legodo Customer Communications Suite accesses systems such as Oracle Siebel, SAP, Salesforce, Sugar CRM, and the Oracle Sales Cloud with preconfigured interfaces frequently bypassing the need to program. Connectors to SQL, text, and Web services are also available.
“Many companies have invested a great deal of effort and money in putting in place CRM systems to obtain detailed information about their customers,” said Marc Koch, formerly CEO at legodo. “But when it comes to using that information in communications to customers, this knowledge is often not utilized to provide a customer with a personal experience.”
Marc Kresin, formerly legodo’s CTO and Chief Product Manager; and Koch have joined Actuate as Director of Product Management, and as Director of Marketing, respectively, within the Content Services Group at Actuate. Both were consultants at Siebel Systems previously in their careers.
Kresin and Koch can be reached at +49 721 66 592-0