MapQuest is proclaiming a return as the No. 1 navigation and mapping app in the US Apple App Store. The company is the No. 8 overall free app in the US and No. 2 overall in the Canada Apple App Store. Why? MapQuest is sticking to Lake Ontario as a name. The surge comes as Google lists Lake Ontario as Lake America per President Trump's executive order in the US.
Will MapQuest's surge last? Possibly. Aside from the lake naming hubbub retro brands are in.