CR CX Convos: Live from PegaWorld 2025 with Tara DeZao
June 11, 2025
AI isn't about replacing marketers - it's about empowering them. Constellation analyst Liz Miller sits down with Pegasystems product marketing whiz Tara DeZao to discuss marketing transformation through AI partnerships and ushering in the next wave of collaborative CustomerExperience.
Key takeaways:
📌 AI helps overcome the 'blank page' challenge
📌 Authenticity remains at the heart of great marketing
📌 Decisioning trumps data overwhelm
📌 Customer journeys need orchestration, not rigid paths
Watch the full conversation to learn more!
About Liz Miller:
Liz Miller is Vice President and Principal Analyst at Constellation, focused on the org-wide team sport known as customer experience. While covering CX as an enterprise strategy, Miller spends time zeroing in on the functional demands of Marketing and Service and the evolving role of the Chief Marketing Officer, the rise of the Chief Experience Officer, the evolution of customer engagement and the rising requirement for a new security posture that accounts for the threat to brand trust in this age of AI. With over 30 years of marketing, Miller offers strategic guidance on the leadership, business transformation and technology requirements to deliver on today’s CX strategies. She has worked with global marketing organizations to transform…
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Published
June 11, 2025
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