Overview
MissPoppins is a virtual platform transforming parenting support through AI-powered personalization and instant expert access. We connect families with certified providers such as sleep coaches, therapists, and lactation consultants, eliminating the stress of research and waitlists.
Built as a two-sided marketplace, MissPoppins empowers solo providers to grow their businesses nationally with zero overhead, while also serving as a scalable benefit for employers and healthcare partners. With over 5,000 providers on our waitlist, 50 brand partnerships, and active pilots with enterprise and clinic partners, we’re rapidly becoming the go-to support system for modern families and their unique journeys.
MissPoppins is where expert guidance meets real-time access—simplifying parenting for all.
Supernova Award Category
Future of Work: Employee Experience
The Problem
Right now, parenting support is completely broken.
Parents rely on outdated Google searches, scattered support groups, and expensive consultants—none of which provide real-time, trusted answers.
10 million U.S. mothers left the workforce in 2024 due to stress and lack of family-friendly benefits—costing companies billions in lost productivity.
Childcare providers face their own challenges, 1 million+ experts are scattered across 10,000+ platforms, relying on word-of-mouth to find clients.
There’s no centralized solution that connects parents with trusted providers in a way that is seamless, scalable, and accessible. Until now.
The Solution
MissPoppins is the solution for modern parenting.
Our platform anticipates challenges connects parents with live childcare experts/providers. As a two-sided gig economy platform, the app empowers solopreneur childcare providers with zero overhead and national reach. As an enterprise benefit, we also integrate directly into workplace benefits to reduce burnout and increase productivity for working parents.
The results
Over 5,000 provider applications—proving high demand from childcare experts.
Live pilots with multiple enterprise clients and 4 private and public clinics—expanding our footprint in workplace benefits.
We are meeting a massive need, and the market is responding
Metrics
Our revenue model is B2B2C and direct-to-consumer, ensuring multiple scalable revenue streams:
B2B2C: We partner with employers, HR platforms, and insurance brokers with built-in 25–50% margins on every package sold.
DTC: Parents can directly purchase expert consults and subscriptions.
Marketplace Model: Providers generate income while MissPoppins earns a percentage of transactions.
The Technology
MissPoppins' proprietary AI-driven parenting support platform, specifically emphasizing the predictive personalization engine that adapts real-time parenting advice to each user’s unique context. Over time, our business becomes a differentiator due to the constant data optimization.
Disruptive Factor
We are disruptive due to our proprietary AI technology and business model that disrupts the future of work for gig economy workers. The value of our technology is tied intrinsically to the rising power of data to help unique needs and specialities.
Shining Moment
Many doubted the need to make technological evolution for parents. We faced challenges in introducing our product offerings. After multiple national media placements, we garnered attention from global HR firms who were interested in implementing our benefits.