Overview
Cereal Partners Worldwide (CPW) is a joint venture between General Mills and Nestlé, delivering breakfast cereals to 130 different markets outside of North America. With a strong focus on leveraging data analytics and insights to shape its global trajectory, CPW continuously strives to improve the health of its business and drive growth through innovative data solutions. Based near London, UK, CPW combines the strengths of its parent companies to bring popular cereal brands to consumers around the globe.
Supernova Award Category
Data to Decisions
The Problem
Cereal Partners Worldwide was overwhelmed with vast amounts of market and performance data from sources like Nielsen, but struggled with cumbersome, manual processes to analyze it. Reporting was delivered through static Excel reports, requiring analysts with SQL coding experience, which resulted in a lack of agility and delayed insights. This inefficient process led to guesswork and hindered timely, data-driven decision-making.
The Solution
CPW adopted AnswerRocket, an AI-powered analytics platform, to transform their data analysis capabilities. With the emergence of generative AI, CPW partnered with AnswerRocket to create a customized AI analytics assistant that enabled business users to ask natural language questions and receive instant, actionable insights. The solution eliminates the need for technical analysts to generate reports and accelerates the decision-making process.
The results
The implementation of AnswerRocket's augmented analytics drastically improved CPW's data accessibility and analysis speed. Business users could now generate insights and answer complex questions within seconds, reducing reliance on static reports and manual processes. This transformation enabled faster, data-driven decision-making across the organization, improving business outcomes and operational efficiency.
Metrics
- Whole global team and all regional marketing and sales team members trained.
- Analysis capabilities expanded to all markets with available Nielsen data.
- AI-generated Insights across 30+ brands.
- Time to generate key insights reduced from weeks to seconds.
The Technology
AnswerRocket's GenAI analytics platform featuring Max, an AI assistant for analytics. The platform is integrated with CPW's data warehouse to enable a chat-based experience for exploring, analyzing, and getting insights from enterprise data. Additionally, we developed customized Skills (or analytical apps) to enable Max to perform specialized analyses like driver analysis and market share analysis.
Disruptive Factor
The implementation of AnswerRocket's GenAI analytics platform revolutionized CPW's approach to data by making it accessible and actionable for all business users, not just analysts. CPW was able to quickly integrate GenAI capabilities on top of their structured data in a matter of months. This democratization of data challenged the status quo of manual, time-consuming processes, fostering a culture of swift, data-driven decision-making. The ability to quickly generate insights and answer complex questions disrupted traditional reporting methods, significantly enhancing CPW's operational agility and efficiency.
Shining Moment
We are most proud of the widespread adoption and positive feedback from users across the organization. The transformation empowered teams to take ownership of their data and make informed decisions, driving significant improvements in business performance and employee satisfaction. The ability to quickly and effectively leverage data has become a core tool for CPW, fundamentally changing how the organization operates and competes in the market.