Overview

Cereal Partners Worldwide (CPW) is a leading breakfast cereal company founded by Nestlé and General Mills in 1990. With headquarters in Switzerland, CPW operates globally, employing over 3,900 people across 17 factories in 130 countries. CPW is known for iconic cereal brands such as NESQUIK®, FITNESS®, CHEERIOS® and CHOCAPIC®.

CPW's global analytics team is responsible for delivering valuable market and consumer insights to business teams to help drive data-driven decision-making.
 

Supernova Award Category

Data to Decisions

The Problem

In line with other consumer goods companies, CPW confronted faced common data analytics challenges, involving the timely extraction and analysis of data, cumbersome manual processes and lacking efficient data query capabilities. Before using the AnswerRocket platform, it would take hours or even days ro answer simple business requests. This hindered the analytics team’s capabilities to quickly gain insights that had any truly impactful value. In pursuit of a heightened competitive advantage, the team sought to explore the potential benefits of tools equipped with analytic capabilities.

The Solution

In his mission to modernize CPW data processes, Tony Rimmer, Global Head of Analytics at CPW, pursued relationships with experts in AI and analytics. AnswerRocket provided CPW with an augmented analytics platform that revolutionized their data analysis practices. The new platform enables non-technical users to easily ask questions, automate chart and insight delivery, conduct fast driver analysis, generate clear trended and fixed-period reports, create dynamic views and reduce analysis time.

The results

As a result of implementing the AnswerRocket platform, the CPW team realized their applied analytics vision. Users can effectively address crucial business inquiries, such as assessing current market shares, understanding the underlying causes of changes in the market, evaluating segment performance and identifying growth opportunities.
A key priority for CPW was that anyone in the organization, not only analysts, could gain insights from their data. The democratization of data across the enterprise empowered teams to solve challenges and discuss various strategies in real-time without having to rely on other teams for access to information. Before the implementation of the AnswerRocket platform, this was impossible.
CPW has transitioned from a state of being merely aware of data existence and its potential extraction to actively interacting with the data to inform business decisions. Instead of relying on spreadsheet analysis or analyst assistance, individuals are empowered to proactively ask insightful questions and engage directly with the augmented analytics platform. This transformation enabled CPW to leapfrog its outdated analytics practices and embrace the advancements of analytics.
 

Metrics

Over 100 users have been trained on the AnswerRocket platform, demonstrating the widespread adoption and utilization of the analytics platform. Additionally, AI-powered analytics from AnswerRocket are being applied to analyze more than 40 markets, showcasing the platform's scalability and broad applicability. Furthermore, with automated insights being generated for over 30 brands, the project highlights its efficiency in delivering actionable intelligence across multiple business entities.

The Technology

CPW transformed its data analytics practices using the AnswerRocket platform featuring natural language querying, automated insights, fast driver analysis and comprehensive reporting. Users across CPW's global teams, without requiring technical expertise in structured query language (SQL) or complex tools like Excel and Power BI, effortlessly derive meaningful insights through the user-friendly interface offered by the platform.

Disruptive Factor

By democratizing data access and analysis, the new solution powered by AnswerRocket disrupted CPW's analytics processes, allowing even non-technical users to participate. Previously, data analysis was restricted to trained analysts, resulting in delays and bottlenecks. The AnswerRocket platform enabled anyone within CPW to access insights without specialized skills, promoting faster decision-making and facilitating team collaboration. With its intuitive interface and natural language querying capability, the platform modernized CPW's data interaction, empowering individuals to proactively drive business outcomes.

Shining Moment

By prioritizing data literacy, CPW transitioned from spreadsheet-centric insights and dependence on analysts to cultivating a culture of active engagement and effective questioning with data. The partnership between CPW and AnswerRocket facilitated training, collaboration and ongoing enhancements, establishing it as a trusted and invaluable companion in CPW's analytics journey.