Overview

Lynk creates solutions to help high-growth companies make better decisions more quickly by organizing and managing their knowledge networks. These networks include a wide array of industry contacts, members, consultants, employees, and experts. The purpose-built, AI-driven knowledge management platform allows companies to develop their own networks to access untapped internal knowledge and outsource expertise to seamlessly share and exchange information on one platform. 

Supernova Award Category

Future of Work: Employee Experience

The Problem

Despite the many productivity tools on the market, knowledge management is still considered the biggest issue across enterprises. The shift to remote and hybrid work environments has also exacerbated the lack of knowledge sharing tools. As a result, the global knowledge management market is expected to reach $1 trillion by 2026. 

Knowledge does not flow in a single dimension but flows within networks that have different contexts, goals, and behaviors; rather than building a substantial library of documents that reduce the need for interaction, knowledge management can be enhanced with a system that helps you find the right person with the right knowledge.

That's where Lynk comes in. Lynk has created and developed a flexible system where these networks can be formed and facilitated for knowledge to flow naturally and efficiently. With Lynk Circle, you can build out your own knowledge networks and make them work the way you want them to work.

The Solution

After learning from customers about the struggles of managing their people networks and finding knowledge from individuals within these networks, Lynk extended its AI-driven platform to create a white-labeled SaaS solution called Lynk Circle. 

Lynk Circle uniquely approaches knowledge management solutions with a focus on showcasing what people know to encourage further interaction and sharing. With Lynk Circle, organizations can establish a people-centric knowledge hub or create their own advisor networks. Lynk Circle captures institutional knowledge sitting within businesses' existing people networks to increase productivity.

The results

Analysts estimate that Fortune 500 companies lose a combined $31.5 billion per year by failing to share knowledge effectively. By improving information search and retrieval tools for 4,000 employees, Fortune 500 companies could save around $2 million a month in lost productivity. 

To manage this knowledge, nearly every industry relies on expert platforms for go-to-market strategies, product feedback, customer research, and more. Lynk's unmatched network of global experts made up of leaders in technology, finance, banking, and all sectors of diverse industries provides a cost-effective and scalable way to find credible, first-hand expertise that will accelerate the knowledge economy for years to come.

Since its inception, Lynk has successfully leveraged its solutions to scale an expansive people network of more than 840,000 experts spanning over 80 countries, facilitate interactions with more than 300 enterprise customers and track activities all in one place. Today, all Lynk customers have access to Lynk Circle.

Businesses ranging from membership organizations, corporations, private equity, venture capital and professional services are already using Lynk’s solutions to address various knowledge-based needs within their organization. These enterprises include UBS Group, The Mass Transit Railway, LVMH, Shiseido, and PwC. In 2021, Lynk entered into a global alliance with UBS. 

Metrics

Lynk has grown exponentially since its launch. Over the last three years alone, the company has witnessed 450% growth. Moreover, we’ve raised $34 million in venture capital financing to date. 

Now, between our UBS Global partnership and the recent launch of Lynk Circle, that growth is set to continue as we seek to expand our reach to include new markets across Europe, the Middle East, and Africa. 

As part of the existing strategic collaboration, the Global Markets team within UBS’ Investment Bank business division has been introducing Lynk solutions to thousands of UBS’s institutional investor clients. They can integrate access to Lynk’s vast network of over 840,000 global experts into their investment research process. More than 200 customers utilize Lynk’s platform, including DuPont, Pernod Ricard, Honeywell, Ernst & Young, KPMG, Deloitte, PwC, and more. 

The Technology

Unlike other solutions, Lynk Circle hosts a private, secure (ISO 27001-certified) and customizable people network and promotes asynchronous knowledge sharing -- a breakthrough in the industry. Users work in a shared workspace, enabling them to gain further understanding of how a piece of knowledge is used. Additionally, Lynk Circle has built-in industry standardized compliance features that ensures all knowledge access is manageable at all levels for better risk control.

Disruptive Factor

Amid unprecedented market disruption and rapid digitization, investors and business leaders need credible expertise, insights, and opinions to make better decisions; that said, managing and accessing information across an organization has never been easy. 

With knowledge lost daily in conversations, messages, and interactions, business leaders have struggled to find a solution that allows them to manage and share information, tag and search pertinent data or quickly access the external expertise they need.

To ensure employees remain productive, a knowledge management system is needed that allows flexibility in engagement and supports managing remote and in-office teams. 

Recognizing that knowledge inaccessibility remains one of the most complex and costly issues in current business operations, Peggy Choi founded Lynk, the only company building a comprehensive, purpose-built, AI-driven knowledge management ecosystem.

Shining Moment

While we created Lynk with the primary goal to democratize knowledge, which is still our mission, we are proud to have built a thriving organization with the most diverse talents who are making this vision real. Our global team is made up of 20 different nationalities and languages residing around the world. Our team epitomizes how we view knowledge: that it comes from all places, and so do talents, which is the true foundation of how we are democratizing knowledge to anyone who seeks it.