Overview

pDentsu Aegis Network, a leading global marketing service group, provides organisations with a range of communications consultative functions from creative content production to media investment and analytics. /p

Supernova Award Category

Tech Optimization and Modernization

The Problem

pDentsu Aegis needed to bring together the dozens of different business applications and IT systems across its multiple brands and sub-brands. As the firm has grown it has brought more and more brands and sub-brands into the group, all employing different applications and systems./p

The Solution

pIn an effort to standardise these systems and bring an element of uniformity across the different companies, Dentsu Aegis Network initiated a digital transformation project deploying core strategic SaaS platforms such as Workday, Salesforce, and Workfront. To ensure these new applications worked seamlessly together, the company needed an accessible integration solution that could be rolled out company-wide in a short timeframe./p

The results

pTo unify their diverse IT landscape, Dentsu Aegis Network selected SnapLogic due to its flexible platform, industry leading library of pre-built intelligent connectors (called Snaps), and its self-service, low-code approach to integration. This made it easy for Dentsu Aegis Network’s IT team to initiate and complete a large number of integration projects quickly. With SnapLogic, Dentsu Aegis Network is able to bring together the multitude of SaaS applications the company is using today and will add in the future, streamlining business processes and giving the IT team a single and holistic view of their data landscape. /p

Metrics

pDentsu Aegis now has upwards of 75 integrations on their backlog being delivered by the SnapLogic Intelligent Integration Platform. These keep the organisation connected via point to point integration as well as data standardisation through the Enterprise Data Hub capability including Master Data and Data Warehousing./p

The Technology

pSnapLogic’s Intelligent Integration Platform uses AI-powered workflows to automate all stages of IT integration projects – design, development, deployment, and maintenance – whether on-premises, in the cloud or in hybrid environments. The platform’s self-service interface enables both expert and citizen integrators to manage all application integration, data integration, API management, B2B integration, and data engineering projects on a single, scalable platform./p

Disruptive Factor

pSnapLogic stood out as the best integration solution for our digital transformation initiative, facilitating the unification of our diverse range of SaaS platforms. Their easy to use, powerful integration platform has given us the speed and flexibility to integrate a large number of applications from the different companies within the Dentsu Aegis Network./p

Shining Moment

pGoing forward, we plan to federate access to the SnapLogic platform to different regions where we operate so that our local teams can build data pipelines themselves./p