Overview

pInformatica focuses on putting its customers first and making business easier—that’s why theybr / consistently separate themselves from the pack. As the leader in enterprise cloud databr / management, the company is on a mission to empower the world’s most progressivebr / companies to realize data-driven digital transformations that are changing the world.br / Informatica’s passion, inventiveness, and investments have created wave after wave ofbr / innovation, helping businesses unleash the power of their data for over 25 years./p

Supernova Award Category

Next Generation Customer Experience

The Problem

pLast year, after surviving a life-threatening medical emergency, Jennifer relied on workbr / management technology to help her run effective meetings and deliver on teams’ necessities tobr / keep productivity up and running. So when the COVID-19 pandemic hit in March 2020, Jenniferbr / was already experienced in leaning on technology to facilitate adaptation and businessbr / continuity in the face of uncertainty.br / That doesn’t mean the situation was anything less than a challenge, however. br / Like many companies, Informatica shifted to a 100% remote workforce overnight. A majorbr / player in the B2B tech space, the company also runs client events that are normally inbr / person—these had to be transformed into virtual gatherings. br / Informatica was also concentrated on how to continue putting its customers first and bestbr / message to them in an unprecedented time that’s been difficult for businesses and theirbr / budgets./p

The Solution

pAt Informatica, everything is done to create value for the customer. Before the pandemic, Informatica was driving initiatives towards 1 goal: improving the customer experience. When teams shifted to remote working and clients began facing never-before-seen challenges, they realized they needed to problem solve listen with new sensitivity - so it turned to its trusted tech stack. Jennifer the Portfolio Mktg Team get the right people on the right page using Workfront, which has united sales marketing. Leadership has blended sales mktg internally to create a 1-stop powerhouse for customer obsession. From nurturing to communication, sales  marketing have become integrated so they can act quickly. Internal integration, in-tune leadership, and a well-established culture were key in helping Informatica rise to challenges - to continue elevating the customer experience through tech they’d spent yrs adapting to their environment./p

The results

pInformatica went from using spreadsheets and email to managing all of its digital marketing initiatives with work management tech. Five years ago, Informatica hired Jennifer to own and implement Workfront to help the company accomplish this. Thanks to Jennifer’s leadership in driving Workfront adoption, the company has been able to band together and keep things running smoothly during a time of difficult decision making. /p p /p pInstead of being bogged down by unorganized ad hoc work, Informatica is empowering both team and individual efficiencies with a centralized tech solution. Because Informatica had a well-oiled model before the pandemic hit and were already moving in a fast, agile way, they excelled against big, strategic initiatives in a 100% remote environment. /p p /p pFormal and cultural alignment at the beginning of 2020 has been crucial to the company’s incredible response to COVID-19 challenges. Informatica’s ‘one team, one goal, one process’ culture even helped them transform a summit from in-person to virtual in just 15 days. Since March, they have successfully run more than 6 virtual summits globally with many more on the calendar./p

Metrics

ul liJennifer and her team have taken the initiative to revamp Informatica’s entire webinar process and have already launched over 140 webinars since the pandemic hit (compared to 131 in all of 2019)./li liInformatica received over 2,000 registrations for their first live-to-virtual event when the company was hoping to get 500 registrations pre-pandemic./li liMeetings have become 100% strategic because of a one-team, one-goal mindset./li liJen and other integrated marketing teams are building custom calendars and webinars for digital events through Workfront, creating up-front views and personalized assets on a dime. /li liSeamless integration between sales and marketing is dramatically impacting the way Informatica helps its customers. It can respond to accounts with custom proposals at the drop of a hat because of how it refocused its internal structure. /li /ul

The Technology

pBefore COVID-19, Informatica implemented Workfront as its enterprise work management solution and operational system of record. It continues to lean into Workfront while 100% remote. Its marketing technology stack includes: Workfront, DemandBase, Adobe Experience Manager, Marketo, Salesforce,Bamboo, Seismic/p

Disruptive Factor

pInformatica’s strong culture is paramount to its success in times of disruption, as it creates a one team, one goal environment. Led by an executive team that’s approachable and open to feedback, leadership lauds the unsung heroes and is driving a unified mindset from the top-down. Teams are always moving fast, but always together at the same pace because of Informatica’s people-first culture—a differentiator that’s become a make or break value for companies in today’s climate./p p /p pInformatica is leaning into these strengths during the coronavirus. Streamlining its internal structure and building work management tech into processes years ago gave the company a massive edge—and now it’s seeing how making work easy made it possible to pivot overnight. /p

Shining Moment

pJennifer is proud of the teams’ camaraderie  support for each other. The Portfolio Mktg Team helped to facilitate the company’s strong culture by addressing pain points with ongoing process improvements. She’s proud of the company’s commitment to client success how it shapes internal culture, values that influence process, a ‘let’s solve it’ attitude that translates into continually compounding success./p p /p