Overview

pTrue Influence is a trusted partner delivering demand generation insights to some of the largest companies in the world. Fueled by extraordinary sales and marketing expertise, True Influence provides sharp digital marketing data and strategies to influential clients./p pTrue Influence specializes in behavioral data used to identify and engage with in-market B2B prospects. The company created intent monitoring technology, an entirely new category that dramatically expands the reach, scope and relevance of behavioral data. This next-level innovation in marketing automation software has been the cornerstone of the company’s success./p p /p

Supernova Award Category

Data to Decisions

The Problem

pAs consumers of more than 60 million pieces of intent data per day – that’s billions of rows of data coming through its system – True Influence was in dire need of a way to communicate the actual scale of its knowledge and abilities to potential customers. Because there was such a massive amount of usable data, building reports for clients and potential customers regularly took three-to-four weeks to produce anything usable or beneficial. If the company wanted to sell people on its capabilities, it needed a better way to access and see its information. True Influence had plenty of information about their SaaS product and their capabilities on their website, but they didn't have an interactive look at the kinds of data that customers could get from their solution. When Domo provided a demo of the SaaS solution to prospects, True Influence asked for a sample of the reporting and how to use the data./p

The Solution

pTrue Influence determined that creating sales and marketing reports required different access levels into multiple internal and external systems. The team needed a cloud-based business platform that could bring all of its data into a single place, including all of the information from vendors like Salesforce and the operations tools in the company that helped with forecasting and understanding revenue./p pTrue Influence started using the Domo Business Cloud to report on sales revenue in near real-time connected to Salesforce, then branched out to include sales director reporting. Because reports were easy to create and read, and updated every 15 minutes from the data source, Domo was quickly adopted across the entire enterprise. Domo’s embed capability allowed True Influence to show solution data in a variety of formats and showcase intent data on the website. Prospects, customers, and sales teams were able to use the information to show the capabilities of the Intent solution./p

The results

pTrue Influence has adopted Domo across the board to bolster its efforts, including using the Domo Embed feature to insert data visualizations throughout the website to provide customers, potential customers and other visitors with critical industry intent insights. Using Domo gives the True Influence teams a new superpower: highlighting their incredibly complex intent data multiple levels deep in real time. /p p /p pAlong with using Domo to dazzle potential customers and impress current clients, the full democratization that Domo provides has unlocked the data for True Influence’s internal teams. This includes providing management with a single place where they can see reports and status for all areas of the company, including website engagement and sales stats.   /p pBefore adopting Domo, people at True Influence were using spreadsheets. Fortunately, Domo gives teams the capacity to utilize other programs, such as Google Analytics, within its platform. This has unlocked new abilities for the True Influence team, including the ability to view website analytics to identify what is working and where they need to adjust. /p pFor example, when True Influence recently saw a significant dip in telecom customers due to COVID-19 shutdowns, insights powered by Domo helped them show that many were switching to video providers – the team could then target buying groups and share intent-to-buy information with relevant customers./p

Metrics

pSince adopting Domo and using it to overhaul how it presents data, the True Influence team has seen a drastic rise in website engagement. Over the past 90 days, overall traffic has risen by 21%, with an equal rise of 18% in sessions. The bounce rate has dropped by 15% with the duration up nearly 7%. /p pThe demand generation created by those visits are qualified by inside sales, directly tying Domo to increased visibility, traffic and sales. Once the True Influence teams have a chance to speak directly with the companies, Domo is supercharging their ability to show potential customers just how much knowledge their data could provide. /p pTrue Influence leverages Domo to show potential customers the insights they could access when they come on board. Domo has been massively successful in helping people understand the full benefits of using True Influence better than a static video or demo has accomplished in the past. While True Influence previously required a week to get a report, Domo’s platform enables the team to produce them quickly – even hours, depending on the needed data. /p pThe data sources used for our reporting with Domo vary from Salesforce to Marketo, Google Analytics, Visitor Intelligence, and internal systems./p

The Technology

pTrue Influence uses the Domo Business Cloud to provide Domo cards for each company department based upon their respective key performance indicators. Teams can view the data daily and discuss new strategies for each of the departments and the company as a whole, versus looking at spreadsheets that had to be updated weekly using a number of staff members. This has saved the company time and money and has allowed the team to keep in touch with their business daily. /p

Disruptive Factor

pDomo’s powerful data integrations have enabled True Influence to show just exactly what its data can do on the website, as graphics, and informed customers how True Influence can truly benefit their sales and marketing.  /p pThe nature of True Influence's services has also made forecasting a challenge, so the team won big when they were able to leverage Domo to put together reliable revenue and quote attainment forecasts. Domo provides a clear understanding of the company's sales data, including month-by-month buying trends, sales by product and sales by customer. /p pDomo's powerful data visualizations help True Influence understand the entire opportunity from the top down, then combining that knowledge with their extensive intent data to determine a sales and marketing path forward for their clients./p

Shining Moment

pDomo has enabled True Influence to take billions of signals and combine them into interpretive, easy-to-understand graphics. Domo allows True Influence to conduct highly manual processes, add code and automate them to update dynamically, saving hours of work./p