Overview

p2Checkout is the leading all-in-one monetization platform for global businesses. It was built to help merchants drive sales growth across channels and increase market share by simplifying the complexities of modern commerce like global payments, subscription billing, merchandising, taxes, compliance and risk, so they stay focused on innovating their products and delivering exceptional customer experiences./p pMerchants benefit from a rich set of features that allow them to transact at every customer touchpoint, work with individual sales or subscriptions, and reach their target audience globally - ball in one seamless, compliant solution/b with rapid setup and cloud scalability./p

Supernova Award Category

Digital Safety, Governance, Privacy, and Cybersecurity

The Problem

pModern commerce has flattened the globe and made it simple for consumers to access an array of goods and services. However, online sales have brought on a new layer of complexity for merchants. As such, in addition to focusing on delivering enhanced customer experience, they also have to bstay/b bcompliant with laws and regulations across the world/b./p pAs a global eCommerce, subscription billing, and payment processing platform, our focus is to process payments securely and efficiently whilst adhering to the latest changes and updates within the payments industry./p pAs such, 2Checkout is PCI Level 1 certified, the highest level of certification possible. The Payment Card Industry Data Security Standard (PCI DSS) is a set of global security standards designed to ensure that all companies that accept, process, store or transmit credit/debit card information and/or sensitive authentication data maintain a secure environment and customers and their data are protected no matter where they shop and what channel they use./p pOur redundant data centers store and encrypt credit card numbers for merchants, so they can focus on their business and not on managing credit card security./p

The Solution

pReducing the complexity of PCI DSS compliance starts with the bpayment provider and checkout experience/b./p pMerchants selling online need to control the ordering experience while following the robust recommendations of the PCI DSS guidelines. The checkout they are using is the most important component of their online business and, competition-wise, it can also be a huge differentiator./p pRegardless of the volume of transactions handled, 2Checkout provides its merchants with checkouts so they stay compliant and provide a secure order experience to their customers. These include hosted checkouts (Convert Plus and Inline Cart) where they don’t have to touch the customers’ card data, as well as a JS Ordering Form (2Pay.JS), to collect, encrypt and transfer cardholder sensitive data directly to 2Checkout (despite having an in-house checkout)/p pMerchants don’t need to invest a lot of time and energy in achieving PCI compliance, being able to focus on the core business./p

The results

pIntegral to the Avangate Monetization Platform, the digital commerce capabilities offer high-performing, localized shopping carts, and a device-agnostic experience. Merchants have access to advanced product catalog management, instant price configuration, bhosted PCI-compliant storefronts/b/subscribe pages, flexible APIs, and more./p pNot only are the shopping carts PCI-complaint, but they are also designed following the latest user experience and conversion optimization best practices./p pFor example, a href="https://www.2checkout.com/clients/epubor-success-story.html"Epubor/a, provider of converter tools for audio and visual content, was looking to improve conversion rates on their website by employing an InLine type of checkout, instead of their previous hosted cart. Similarly, a href="https://www.2checkout.com/clients/videosoftdev-success-story.html"VideoSoftDev/a, multimedia software, was looking to boost conversion rates./p

Metrics

pEpubor experienced a 20% increase in cart conversion rate due to the new InLine technology./p pThe ConvertPlus shopping cart increased conversion by 9% for VideoSoftDev, giving the company new business by streamlining the checkout experience for their global customers./p

The Technology

p class="MsoNoSpacing"To reduce the complexity of the PCI DSS validation process for merchants, 2Checkout introduced b2Pay.js/b./p p class="MsoNoSpacing"bBenefits/b/p ul li class="MsoNoSpacing"Payment processing with a more secure and compliant system/li li class="MsoNoSpacing"Full-cart ownership without touching customer data, by tokenizing the payment information for merchants/li li class="MsoNoSpacing"Improved security for shoppers, who will pass sensitive payment data directly to the 2Checkout platform, bypassing the merchant's systems/li li class="MsoNoSpacing"Extra layer of security for self-hosted checkout pages​/li /ul

Disruptive Factor

pThe main challenge is related to the very nature of the sensitive, highly secure payment-related data./p p /p pIt’s important to understand that neither the merchant nor the payment processor “own” the payment data, regardless of the contract or terms and conditions they have in place./p p /p pWe’re challenging the status-quo because, unlike the way some of the competitors work, with 2Checkout, merchants continue to have control of their customer and subscription data. 2Checkout closely collaborates with its merchants to seamlessly set up and import their customer data, to avoid service disruption and prevent locked business./p

Shining Moment

p2Checkout is most proud of being able to provide its clients the compliance and security features that do away with unnecessary complexity while, at the same time, bring new revenue increase capabilities to the table. /p