Overview

pWhen Facebook co-founder Dustin Moskovitz and “Like” button creator Justin Rosenstein left Facebook they had a vision of creating a platform to eliminate “work about work” allowing teams to become more agile, efficient and collaborative. Fast forward to today, Asana is a recognized industry leader in collaborative work management empowering more than 70,000 paying organizations and millions of individuals worldwide achieve unprecedented levels of clarity and coordination. With an award-winning company culture and a valuation over $1.5B, Asana will grow from 530 employees to over 700 this year. In 2018, Asana crossed $100 million in Annual Recurring Revenue with 8 consecutive quarters of accelerating growth. /p

Supernova Award Category

Future of Work: Employee Experience

The Problem

pWe believe that work management represents a 1 billion knowledge-worker opportunity, but only a small percentage are using a collaborative work management solution today. As work becomes more global, it requires more coordination and more dynamic team structures than ever before./p pWork about work is a universal challenge. While the costs of finding and retaining talent across industries is at an all-time high, global employee engagement is critically low. Though it’s widely acknowledged that engaged employees perform better, are less likely to burn out and positively impact a businesses’ performance, only 13% of employees worldwide feel engaged at work. /p pNow more than ever, teams need the 3 Cs of collaboration - content, communication and coordination. As more and more teams realize the inefficiencies of relying on email and spreadsheets for their most important initiatives, collaborative work management is becoming critical infrastructure. In addition, an increasingly globally distributed workforce means now, more than ever, teams need to achieve new levels of agility and efficiency across continents./p

The Solution

pEngagement through collaboration is at the core of Asana. Our mission is to empower teams to achieve great things through effortless collaboration. We’ve pioneered the concept of a collaborative organizational-wide work graph (based on our founders pioneering creation of the social graph at Facebook) that gives teams the plan of record they need to hold fewer meetings  spend less time tracking down valuable information. /p pThe most successful teams have clarity of purpose, plan  responsibility. When there’s a lack of clarity, teams report higher levels of inefficiency, confusion,  ultimately, burnout. Our pyramid of clarity approach provides clear sight lines from individual tasks to company objectives, leading to higher levels of engagement across an organization. /p

The results

pOver 70,000 paying organizations and millions of users across all industries and functions rely on Asana to cut through the clutter, achieving clarity of purpose, plan  responsibility. Not only do Asana users report becoming 45% more efficient, they have more time to spend on the work that makes an impact - the work that truly moves their organization forward. /p pCapturing this efficiency with Asana is Sony Music. Sony Music’s catalogue division is responsible for keeping artists like Jimi Hendrix, Mariah Carey, Michael Jackson Beyoncé in heavy rotation with creative social media email campaigns. Supporting over 1,000 artists with multiple campaigns happening simultaneously meant that creative copy requests were frequently getting lost in never-ending email threads “drive-by” conversations.  /p pWith Asana, all of their requests are centralized in one project that’s connected to the campaign team’s calendar so creative needs due dates are clear. Not only are requests being completed on time, but now the team can accurately report on the status of all creative to stakeholders leadership./p p“By moving our team onto Asana we've been able to streamline our processes and reduce creative production time by 75%, saving us an average of 60 hours per month.” – Walter Gross, Senior Digital Marketing Manager/p p /p p /p

Metrics

pIn a recent survey of Asana customers, 82% say that Asana gives them increased clarity; 87% say it helps them know who is responsible for each step of a project and 74% say it helps them stay on top of deadlines. With over 70,000 paying organizations, from small start-ups to multinational manfacturing firms, customers uncover the potential of collaboration and efficiency with Asana. /p ul li“With Asana we’ve been able to deliver on 6,500 design- and web-related event requests in 2018, a 50% increase in capacity while maintaining a flat headcount.” – Dawn Jensen, Global Senior Program Marketing Manager, Sophos/li li“Asana has enabled us to reduce planning time by 66% and scale from 40 to 200 campaigns a quarter.” – Mike Waecker, Senior Project Manager, Marketing, InVision/li li"By using Asana, we have cut down on meetings by approximately 25%, and hope to cut more as we use custom fields for status updates instead of meetings.” —Kerry Hoffman, Senior Project Manager, ClassPass/li /ul

The Technology

pAsana leads the work management category with the most extensive app ecosystem, featuring over 100 best-in-breed and enterprise integrations including Google, Microsoft, Salesforce, Slack and Dropbox, as well as vertical tools for marketing, sales, design, and development (among others). Many Asana integrations exist within the UI of tools like Gmail, Adobe, Slack and Outlook to ensure that wherever the work is happening, Asana is there./p

Disruptive Factor

pAsana's vision is to combine human and computer intelligence (AI Machine Learning) to create a GPS-like experience to connect an organization’s mission to the work needed to achieve it. Realizing this vision requires huge amounts of work data. Asana is uniquely positioned thanks to our freemium business model which provides one of the largest work management datasets in the world. By gathering all key milestones, team projects and personal tasks in the same database, sophisticated and effective AI and ML can be used toward realizing industry-first innovations, such as automated meeting scheduling, resource allocation based on skill sets and location-based prioritization. /p pWhile Asana is making big investments in computer intelligence, we're marrying it with design and UX, as we see AI and ML as a way to augment human performance rather than replace it. This is especially true in our approach to automation where we see an opportunity to lead the PPM and work management industry through leveraging AI and ML. We believe that automation can help users not only become more efficient today, but that it has the potential to learn what steps you normally take and determine your personalized best practices to ultimately speed up your operation by intelligently recommending and implementing automation. /p

Shining Moment

pFrom achieving efficiency with No Meeting Wednesdays to empowering employees at all levels through its Areas of Responsibility (AOR) and Directly Responsible Individuals (DRI) models, Asana’s award-winning culture is widely recognized as leading the pack. Recent industry recognition includes: 2018 Top 5 Best Place to Work by Fortune Great Places to Work, 2019 Best CEO for Diversity Women by Comparably, 2018 Glassdoor Best Place to Work a 2018 Best Company by Inc. /p