Supernova Award Category
Marketing & Sales Effectiveness
The Problem
In working with thousands of the world’s leading companies selling through indirect channels, we saw the need to move beyond traditional siloed ChanTech solutions (like PRM, CMM, LMS, Etc.). Sure, our customers needed powerful channel-focused technology and we have and continue to deliver the most comprehensive cloud-based solutions for channel marketing, sales and operations. But we know there is more to channel success than software.
Today’s channel leaders need strategic guidance to help their partner programs thrive. They need seamless integration with the tools they (and their partners) are already using every day. They need flexible service options to support a wealth of activities and partners working around the globe. And they need new, broader channel-focused capabilities to expand their reach, revenue, and ROI.
The fact is: True channel success requires much more than technology. Today’s channel programs cover an ever-expanding array of activities. Point solutions (e.g. Partner Relationship Management (PRM), Through-Partner Marketing Automation (TPMA), Customer Relationship Management (CRM) and Sales Force Automation (SFA)) with their limited focus and capabilities, no longer meet the mark. And introducing them into an IT stack or channel ecosystem one by one leads to chaos. Leads get lost. Data becomes siloed. And Suppliers along with their valued partners lose the visibility, insight, and control they need to succeed.
The Solution
More than 75% of world trade moves through indirect channels. To manage (and leverage) this incredible economic force, Zift is the first to deliver end-to-end Enterprise Channel Management via Channel as a Service (CHaaS).
Channel as a Service (CHaaS) is the only channel-focused platform that spans the entire channel lifecycle -- and scales to meet the unique demands of modern channel programs. The natural evolution of channel software delivery, CHaaS integrates and automates the complete spectrum of channel sales, marketing, and operations.
CHaaS is an easy-to-use, end-to-end software as a service platform designed specifically for the channel. It delivers the channel-focused technology, best practices, and strategic insight channel program managers have been seeking in one purpose-built platform -- built by real channel experts. Learn more about CHaaS by visiting https://ziftsolutions.com/channel-as-a-service/
The results
From a growth perspective, Zift scaled impressively in 2017, doubling revenue, expanding its customer base by nearly 50 percent and increasing the number of partner users on the Zift platform by more than 85 percent. Growth was driven by the 2017 launch of Zift Channel as a Service, adding new customers, expanding current relationships, and acquiring previous competitors, Relayware and Elastic Grid.
This year, we have scaled our business to expand within our current markets and geographies. Due to the flexibility of CHaaS, our customers and prospects span B2B organizations launching channel programs for the very first time, to those who have evolving programs focused on growth, to well-established enterprise customers supporting hundreds even thousands of channel partners.
Leading channel organizations are embracing Zift’s new approach to Enterprise Channel Management and CHaaS. Adobe, Canon, Dell EMC, Cisco, Hewlett Packard Enterprise, and Oracle are just a few of the Industry leaders following us into the future to channel technology as customers. From a growth perspective, Zift scaled impressively in 2017, doubling revenue, expanding its customer base by nearly 50 percent and increasing the number of partner users on the Zift platform by more than 85 percent.
Zift now serves +80% of channel leaders, has the most extensive global partner ecosystem and tracks 2B+ data points to drive channel success for customers.
Metrics
This year, we have scaled our business to expand within our current markets and geographies. Due to the flexibility of CHaaS, our customers and prospects span B2B organizations launching channel programs for the very first time, to those who have evolving programs focused on growth, to well-established enterprise customers supporting hundreds even thousands of channel partners.
Learn how industry leaders and channel partners are leveraging Zift to capture more channel revenue: https://ziftsolutions.com/resources/case-studies/
The Technology
Zift recognizes the need for a broader approach to channel management and optimization. We call it Enterprise Channel Management (ECM). ECM aligns and integrates the purpose-built technology, services and strategic insight modern channel leaders need to succeed. As the undisputed ECM leader, Zift goes well beyond the confines of traditional channel software providers to drive unparalleled value and results, across the entire span of the channel lifecycle via CHaaS.
Disruptive Factor
With ECM and Channel as a Service, Zift has redefined the channel technology landscape to deliver more expansive channel-focused capabilities, expertise and strategic insight to help organizations selling through indirect channels:
Generate more revenue from and for their channel programs, partners and alliances
Cut the complexity of integration and maintaining multiple point solutions for partner and channel program management
Experience truly integrated channel sales, marketing and operations
Make channel data truly actionable
Shining Moment
It's been a big year for Zift. We not only made waves with CHaaS, we were also named a Leader in Through Channel Marketing Automation (TCMA) by Forrester: https://ziftsolutions.com/whats-new/zift-solutions-named-leader-channel-...