AX100 2023

Innovator, groundbreakers, trailblazers all have something in common: They have had the courage to traverse a path not often taken. But who stands ahead of these superlatives? In the age of customer experience (CX), those pathfinders are called the AX100. This conclave of CX leadership has seen beyond the comfort of the status quo to deliver growth through strategies that span both employee and customer’s experiences.

Those inducted into this 2023 class of CX leadership share these common traits:

  • Bravery in breaking barriers and championing authentic experiences for all
  • A willingness to explore and experiment, especially with new engagement forms and formats
  • Mindset that thinking outside the box is still too limiting
  • Activating and advancing engagements that start with data and advance durable, profitable relationships
  • Recognizing and respecting that the customer calls the shots
  • Celebrating that internal teams are internal customers that also demand care and feeding
  • Driving bottom line impacts by empowering employees to deliver the experiences that matter to the customer and the business
  • Advancing the CX conversation from isolated functional greatness to organization wide change
     

Blessing Adesiyan

Founder & CEO
MotherHonestly

Melanie Allen

SVP, Chief Marketing Officer
Brooks Running

Liz Allen

Chief Marketing and Brand Officer
Exer Urgent Care

Lorraine Barber-Miller

Philips
EVP & CMO, E-Commerce Officer

Teresa Baxmeyer

Director - Digital Workplace Solutions
Ascension Health

Scott Boyarski

Head of Digital Workplace, Senior Vice President
Fidelity Investments

Melissa Brandebourg

VP Digital Workplace Technology
Charles Schwab

Chris Brull

VP, Marketing
Kawasaki Motors

Chris Bruzzo

Chief Experience Officer
Electronic Arts

Dawn Callahan

CMO
Boingo Wireless

Mariana Cavalcanti

VP, DigitLal User Experience
Macy's

Arun Chandra

SVP Viewer Experience
Disney

Gloria T. Chen

CPO and VP of Employee Experirence
Adobe

Emily Chiu

Co-Founder and Head of Business
TBD

Jon Chong

Head of Global Technology
Patagonia

Jeff Chou

Head of Global Workplace Experience
Patreon

David Chun

VP - Customer Experience
Home Depot

Tamar Cohen

Vice President, Employee Experience
Travelers

Frederique Covington Corbett, Ph.D.

Chief Global Brand Officer
Visa

Jabulile Dayton

Founder and Principal
Jabu HR, Inc

Emily Day

Head of Real Estate & Workplace Experience
HashiCorp

Melissa Dean

Director, Digital & Talent Transformation
Ameritrade

Andres Diaz

Executive Director, Head of Experience Services & Digital Innovation
Genentech

Lakshim Duraivenkatesh

VP, Buyer Experience Engineering
eBay

Meagen Eisenberg

CMO
Lacework

Martyn Etherington

Chief Marketing Officer
BMC Software

Melissa Felder

Chief Experience Officer
California Academy of Sciences

John Finley

Head of Customer Experience
Bank of the West BNP Paribas

Karin Flores

Vice President Strategic Events, Customer Experience Center and Programs
Okta

Oracio Galindo

Head of Employee Experience
LA Rams

Beth Gleba

Digital Workplace Leader
BCD Travel

Ben Gemski

Senior Director Executive Technology & Digital Workplace
Mars

Liza Goldstein

Partner, Collaboration, Digital Workplace
Pinterest

Armando González

Head of User Experience Design
Apple

Bala Haran

Director of IT, Digital Workplace
NTT Data Services

Melissa Hartman

Digital Workplace Customer Engagement Manager
The Coca-Cola Company

Chris Harrer

Digital Communications Leader, Intranet & Digital Workplace
Comcast

Brynn Thomas Harrington

VP, People Experience at Meta
Meta

Julie Harvey

Sr. Director, Employee Experience Technology
Discount Tire

Kalee Hasselbach

Head of Workplace Experience
Plaid

Christine Heckart

CEO
Xapa

Brain Himstedt

CIO, VP Technology & Business Analytics
Kansas City Royals

Angela Hsu

CMO
Overstock

Angela Huffman Edwards

IT Leader for the Digital Workplace
Hertz

Justin Idi

Associate Director, Global Technology & Knowledge
KPMG

Paul Imhoff

Director, CX
Hyundai Motors

Ana Jauregui

Head of IS Consumer Experience
ABB

Marcus Johnson

Head of Client Contact Center
City National Bank

Lisa Johnston

Chief Marketing Officer and Chief Sustainability Officer
AVEVA

Ali Kazerani

BMO Financial

Malka Katzin

Digital Workplace Leader
BCG

Amy Kelman

VP, Customer Experience
Lively

Emily Ketchen

VP and CMO of Intelligent Devices Group and International Markets
Lenovo

Ali Khalil

Sr Director - Digital Workplace Architecture and Strategic Initiatives
GE

Debbi Kritzman

SVP, People Ops and Employee Experience
Global Atlantic Financial Group

Samantha Lomow

President
Footlocker Global Brands

Todd Lyche

Chief Data Officer
Guitar Center

Jared Mabry

Vice President, Digital Patient Experience
HCA Healthcare

Bill MacBride

SVP, Contact Center Operations
Nutrisystem

Spencer Mains

Head of Digital Workplace Experience
PGE

Royce Mason

Head of Digital Workplace
Avery Dennison

Veronica Maxam

VP Customer Experience
Chief

Christopher Mayfield

Head of Experience Design
Konica Minolta

Robin McClarren

Digital Experience Leader
Wells Fargo

Melanie McDonald

Chief Experience Officer
Koki & Company

Marilyn Mersereau

CMO

Sean Morong

Employee Experience Activation Lead
Accenture

Anoop Narang

Head of Digital Workplace
Rivian

Charles Nelles

CTO
The Joint Chiropractic

Wilson Nieves

SVP, Customer Experience
Citizen Watch America

Casey O'Connor

Manager, Digital Workplace
EY

Allison O’Connor

Vice President, Head of Member Experience
Frontdoor

April Obersteller

Director of Global Experience
woom Bikes

Lucas Parelius

VP Customer Experience
Brex

Cara Pellegrini

VP, Experience Operations
Genentech

Nick Piergallini

Digital Workplace Program Director
Lockheed Martin

Joe Pinto

Chief Customer Officer
Pure Storage

John Prieto

Director of Digital Workplace Solutions
Allstate

Christy Punch

Senior Mgr., Product Manager Engineering Experience
Liberty Mutual Insurance

Dante Ragazzo

Senior Director, Digital Workplace
Tapestry

Suja Ramachandran

Head of Omni channel Customer Experience
Petco

Nadyne Richmond

Vice President, Experience Design
Babylon

Tony Sanchez

Global Head of Digital Workplace
American Express

Jay Schneider

Chief Product Innovation Officer
Royal Caribbean

Ron Secrist

VP, Digital Customer Experirence
Capital One

Nancy Selph

Global Head, Information Technology
Avellino Lab

Pranab Sinha

CIO
Matterport

Jacqueline Slope

VP, Technology
Anaheim Ducks

Julie Spencer Washington

Chief Experience Officer, CMO
Trinity Health

Srini Sridhar

VP Customer Experience
Yodlee

Chris Stakich

Chief Experience Officer
Young President's Orgnization

Charlotte Taylor

Head of People Experience
Google

Jerilyn Teo

Senior Leader of Culture and People Experience
Amazon

Sharon Tepper

VP, People & Experience
Deckers Brands

Mike Tschudy

SVP, Head of UX And CX
Pearson

Jennifer Waldo

Chief People and Employee Experience Officer
Ford

Libby Wanamaker

VP Talent Experience
Chick-fil-A

April Wang

Executive Director, Global Experience Design
Ingram Micro

Jess Weber

President and Interim CEO
Creatively

Eli Winkler

Chief Marketing Officer
Smith & Noble