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Latest Research

A Guide to the New Actions and Objects of the Digital Workplace

April 14, 2014

Understanding the New Nouns and Verbs Associated with Social Networking

This report provides an overview of the new terminology associated with social networking platforms, and arms readers who are not social networking savvy with everything they need to know to quickly get up to social networking speed.

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Analyst: Alan Lepofsky

“Big Privacy” Rises to the Challenges of Big Data

April 11, 2014

Privacy Regulations Can Shock Data Miners, Yet Big Data Demands a New Privacy Compact

The dynamic between Big Data and data privacy standards is complex and sometimes surprising. Constellation calls for a fresh compact between data miners and end users regarding the collection and utilization of data. This compact requests that Big Data businesses exercise restraint and transparency, and offer consumers fair value for their data.

Constellation calls this new compact Big Privacy.

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Analyst: Steve Wilson

Segmenting Audiences by Digital Proficiency

April 9, 2014

Using Knowledge and Comfort with Technology as a Framework for Digital Transformation

This Big Ideas report introduces a new framework to segment workers, customers and other groups of individuals by levels of digital proficiency rather than age.

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Analyst: Alan Lepofsky

Data-Driven Marketing Campaign Optimization

April 8, 2014

How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation

How to optimally harness the power of marketing automation technology and big data analytics to advance business goals and drive customer engagement. This research also provides marketers with a framework to evaluate how well they are incorporating data analytics into marketing automation. Read More

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An In-Depth Analysis of Salesforce1 – Better Packaging or New Offering?

March 18, 2014

Constellation Analysts Provide Perspectives on Salesforce1 from CRM, PaaS, and Social Angles

Three Constellation analysts shed specific light on Salesforce1 and its implications for customers and business partners. Read More

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Turbocharging Sales with Better Leads and Next- Generation SFA

March 11, 2014

Moving beyond Traditional Salesforce Automation

This report provides a high level discussion of best practices in which organizations should partake in order to fully take advantage of the data growth coming from a combination of social, mobile, and cloud technologies.

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Analyst: R "Ray" Wang

The Evolving Role of the CIO in an Era of Digital Disruption

March 6, 2014

Insights from Constellation's Annual Next-Generation CIO Survey

This report delivers the results of the annual next-generation CIO survey conducted by Constellation Research.Survey results showed that while CIOs prefer to spend more time on innovation projects, most CIOs must spend their time battling to achieve reduction of cost in IT delivery. Using Constellation's organizational DNA framework, CIOs can understand how much change they can expect their organization to consume and they can gauge their ability to affect the thought process and culture.

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Analyst: R "Ray" Wang

A Framework for System Integrator Selection in 2014

March 2, 2014

How Technology Disruptions Affect Your System Integrator Selection

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This Quark provides enterprises with an eight-step guide to selecting a system integrator. The report also shows system integrators how to change their positioning and services in order to remain successful players in a rapidly shifting market.

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Yubico: Digital Keys Come of Age

February 25, 2014

Game-Changing Two-Factor Authentication: The Long-Awaited Driverless, Readerless Chip Key

We are at the dawn of digital wallets, and simultaneously in the midst of a data breach pandemic. The public is baying for proper protection in cyberspace. Yubico has developed the world’s first driverless USB security key, and has a credible plan for introducing its two-factor authentication product to the general public. Yubico heralds long overdue progress in everyday identity security. Progress Constellation believes is a true game changer.

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Analyst: Steve Wilson

Update on the FIDO Alliance

February 25, 2014

“Fast IDentity Online” Is the Go-To Standards Alliance in Protocols for Modern Identity Management

[An update of the original "The FIDO Alliance" Quark] The FIDO Alliance – for Fast IDentity Online – is a fresh, fast growing consortium of security vendors and end users working out a new suite of protocols and standards to connect authentication endpoints to services. Launched in early 2013, the FIDO Alliance has already grown to nearly 100 members, amongst which are heavyweights like Google, Lenovo, MasterCard, Microsoft and PayPal.In February 2014, the FIDO Alliance announced the release of its first two protocol drafts.

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Analyst: Steve Wilson


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Sensor Analytics
March 6, 2013
R "Ray" Wang

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