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Constellation Insights
April 3, 2024

Low code platforms will become strategic to CxOs

Generative AI and automation will mean low-code coding platforms will become strategic for enterprise transformation efforts. By 2025, Constellation Research estimates more than two-thirds of enterprises will have a standardized low-code tool in house.

Blog
March 27, 2024

Tuesday's Tip: Why Unethical Marketing Costs Tech Vendors 100’s of Millions Every Year

What Every Tech Vendor CEO and CFO Should Know About Their CMO’s Wasted Investments In Vanity Metrics

Marketing professionals face massive pressure to show that their marketing investments have paid off. In a zero-interest rate environment, budgets were flush and marketers had a lot of leeway in building brand, hosting amazing events, and buying ads to improve market presence. However, a shift to a five percent interest rate environment has many CMO’s focused on performance marketing, showing return on investment, and moving MQLs from SQLs as fast as they can.