Monday's Musings: Time To Focus On Revenue Platforms, Not Piecemeal "RevOps"
Every Enterprise and Brand Is Focused On Revenue Growth While Trying To Achieve Operational Efficiency
There has never been a greater focus on revenue, however, Chief Revenue Officers (CROs) face a dual mandate. On one hand, they must continue to find growth and revenue, on the other hand, leaders must balance operational efficiency and reduced budgets. Constellation's recent CXO Business Confidence Survey highlights how all CXO's face this dual mandate over the next 18 to 24 months.