Lucas Herscovici is the Global Chief Sales Officer at Anheuser-Busch InBev, leading overall Sales performance, Sales strategy, Revenue Management, Trade Marketing, our High End Co, resource allocation in addition to continuing to lead our non-alcohol beverages business

He manages sales for the #1 Global Brewer, with $50bn+ in Net Revenue and $20bn+ in EBITDA, with some of the world’s largest beverage brands across the world - Budweiser, Corona, Stella Artois, Michelob Ultra, Bud Light, Skol, Brahma, Castle Lager, Aguila, Quilmes, Cass, Jupiler, Guarana Antarctica, etc

He also leads the bottling, sales and distribution partnerships that ABI has with Pepsi, Coca-Cola, Red Bull, Starbucks and Nestle, in several markets across the world. As head of Non-Alcohol Business, he’s responsible for the Health & Wellness transformation within the organization, helping shift ABI's portfolio to no/low alcohol, no/low sugar and more sustainable products.

Lucas was named by Adweek “Most indispensable talents in the business” list in 2016. Lucas was also recognized in 2014 and 2015 as the top 50 "Most influential people in sports" by Sports Business Journal.