Adobe

Adobe laid out a host of Experience Cloud enhancements, data collaboration and customer journey applications, custom Firefly models and a marketing copilot co-developed with Microsoft to connect Adobe's Experience platform with Microsoft 365 applications.

Adobe and Figma are calling off their $20 billion merger since the deal was unlikely to get regulatory approval from the European Commission and UK Competition and Markets Authority.

Adobe launched a new model behind its Firefly generative AI image system and outlined GenStudio, which is a suite that will enable enterprises and marketers to better manage the content supply chain.

Adobe is scaling its Firefly Generative AI across enterprise content workflows and embedding it into Adobe Express. The upshot is that enterprises will be able to safely scale on-brand images, video and text using generative AI.