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... review websites and peer groups. Additionally, on lengthy B2B sales cycles and a need to prove revenue contribution, CMOs and their teams ... doing more with less.  Marketing automation provides B2B companies with an efficient way to attract, capture, engage and nurture ...
Posted: February 13, 2018, Type: Research
  In the leadup to the B2B Marketing Leaders Forum APAC 2016 , I took the opportunity to speak with ... for GE Australia & New Zealand, Emma Rugge-Price about B2B content marketing and what it means to move from “interruption to ... This drove our content strategy. Gavin Heaton: B2B marketing is often seen as B2C’s unsexy cousin. But GE has been bringing ...
Posted: May 17, 2016, Type: Orbits Blog Post
... is established on firm foundations. A recent study by B2B International found that the top business challenges relate to growth: ... audience analysis and journey mapping. Furthermore, B2B marketers are rating their USP as a weak 6.3 out of 10. Yet on the ...
Posted: March 14, 2016, Type: Orbits Blog Post
... easier to consume, more enterprise-friendly and to push a B2B marketplace." The deal for Orbitera has the fingerprints of VMWare ... Holger Mueller R "Ray" Wang Google Preps for B2B Marketplace Growth with Orbitera Acquisition ...
Posted: August 10, 2016, Type: Insights
... week, and today marks the launch of my Business to Business (B2B) and Business to Consumer (B2C) Marketing Automation ShortLists.   ...   One distinction I wanted to make was to separate my B2B, B2C Marketing and upcoming Sales Force Automation (SFA) ShortList, by ...
Posted: October 12, 2016, Type: Blog
... quality buyer engagement. Marketing automation provides B2B companies with an efficient way to attract, capture, engage and nurture ... Constellation published a Constellation ShortList™ for B2B Marketing Automation . This Constellation ShortList helps companies choose ...
Posted: October 12, 2016, Type: Blog
The business-to-business (B2B) marketing world is abuzz about account-based marketing (ABM), which ... Cindy Zhou Account based strategy Why B2B Sales Success Requires a Holistic Account-Based Strategy ...
Posted: September 5, 2017, Type: Research
... Heaton marketing 11 Types of Content to Make Your B2B Marketing Sing ...
Posted: February 1, 2016, Type: Orbits Blog Post
Today's B2B purchases involve five or more decision-makers, making it critical to ...
Posted: August 28, 2014, Type: Events
... Organizing website content: 61%. 1 In the B2B world, while 83 percent of marketers had a content marketing strategy, only ... the research shows that measurement is a key area where B2B marketers are struggling. Only 21 percent said they are successful at ...
Posted: April 15, 2015, Type: Research
... The world can no longer be defined as business-to-business (B2B) or business-to-consumer (B2C). In fact, the shift to a people-to-people (P2P) world changes the view on B2B and B2C as roles and relationships adjust with context. The differences ...
Posted: August 27, 2013, Type: Research
... previously the college was achieving less that the typical B2B average of 2-3%.  Prospective student engagement has soared, as measured ... and refer to the recruiting process as a whole.  Adopting B2B methodologies like lead management and treating recruitment as a “complex ...
Posted: April 4, 2013, Type: Basic page