Aug 28, 2014 3:35pm PDT

Today's B2B purchases involve five or more decision-makers, making it critical to connect with everyone in the process. As a result, top sales and marketing professionals have embraced social selling as the most effective way to focus in on the right people, gain actionable insights before connecting with them, and to establish and maintain trust. Relationships matter more than ever. And this conference you will learn social selling best practices. You will discover how to focus your time and resources on the right connections in order to have informed dialogues. And you can use these new insights to build profitable relationships that revolve around trust.