Jessica Hall helps teams that are stuck, by helping them better understand their customer and focus efforts. She is the author of The Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks. She scaled a global product strategy and user experience organization at 3Pillar Global, built the first UX team at CEB (now Gartner) and led the creation of the Newseum’s interactive experiences. She currently serves as VP of Design at CoStarGroup. She’s been featured by CES, TEDxPearlStreet, Lean Startup Week and Atlassian Summit.