There has been a great deal of change in marketing practice over the last decade. There are new channels like social and mobile, new technologies like apps and new ways to measure effectiveness.
To take account of the changes, ADMA is kicking off a consultation process to engage marketers with the aim of updating the ADMA Code of Practice by the end of the year. You can participate in a two minute survey on the code here.
Key points to remember:
- ADMA’s existing Code was developed in the late 1990s to address issues around telemarketing and fair trading. The Code needs updating for the self-regulatory challenges facing marketers using new data-driven channels, techniques and technologies.
- Data volumes are growing exponentially and this is giving rise to renewed privacy and data security challenges that can be addressed via the Code.
- With new privacy laws about to come into effect (March 2014), a revised Code will enable ADMA to establish best practice under the new privacy regime and help members ensure they are meeting their legal requirements.
- The revised Code will become an enabling tool for marketers and advertisers committed to excellence in customer data management in the era of “Big Data”.
