Latest Blog & Updates

Primary tabs

For business to generate value from their investments in social initiatives, integrated programs need to be rolled out across five dimensions:...

In the marketing industry, we have been talking, writing and even creating a shift in the way that we do business for over a decade. Early blogs and (what is now called) social media provided an inkling into where the shift was going – away from paid media into “owned” and “earned” media.

I don’t know about you, but I do worry about cybercrime. I just got another notice in the mail from a company saying that they “may have had a security breach.”  The security of CRM or customer data is clearly something that customers care about. Its become so common that it’s almost not a shocker when […]

A colleague recently shared this Washington Post article with me: This year, I resolve to ban laptops from my classroom. Yes, I have seen the studies about long-hand versus typed notes (long-hand wins). But that is comparing across one dimension -- something everyone in any of my classes or workshops knows is not what you want to do.

Your learning experience or meeting is not about lecture and taking a test... or at least it shouldn't be. It should be about the full process: The best course design or collaboration using the best tools (electronic or not), designed to work in the best way with your own skills, context, and needs.

End of life is very similar to end of job – also known as termination, downsizing, and outplacement. Having made this connection, three guiding principles came into view. They are:...

Dating is big business. There are generic dating sites designed to help you find a date, a life partner or someone just to hang out with. There are also incredibly focused dating sites that are designed to introduce you to other people who have the same particular passions and interests as you. Maybe you are […]
The February 13th, 2015 Wall Street Journal story spotlighted many of the rumors around the developments behind Apple going into the car business. Framed around challenging Tesla Motors, the story discussed how Apple may be putting together an Apple branded electric vehicle. Vice President Steve Zadesky of iPod and iPad fame is said to be leading the charge with a mandate to hire up to 1000 folks both internally and externally for the code named Titan project. Apple has neither confirmed nor denied any elements of the Wall Street Journal story (see Video 1).

Predictive analytics is finally changing.

Instead of trying to predict behavior step-by-step as most predictive applications do, why not use the pattern as a loose guideline of a sought outcome, break down the steps, and consider the many options available at each step?

Ask any manager about their least favorite tasks, and more than likely they’ll put performance evaluations at or near the top of the list.

But there's a better way. Just ask these three questions: ...

The White House Summit on Cybersecurity and Consumer Protection was hosted at Stanford University on Friday February 13. I followed the event from Sydney, via the live webcast.