Latest Blog & Updates

Primary tabs

Lighting sequenceThere has been a great deal of change in marketing practice over the last decade. There are new channels like social and mobile, new technologies like apps and new ways to measure effectiveness.

To take account of the changes, ADMA is kicking off a consultation process to engage marketers with the aim of updating the ADMA Code of Practice by the end of the year. You can participate in a two minute survey on the code here.

The Internet of Things has expanded in many directions: Smarter Planter, Internet of Everything, Industrial Internet and more, but is in danger of being a passing fancy, unless Sensor Analytics Ecosystems make it relevant.

Today Oracle announced the availability of Cloud Application Foundation (CAF), and never shy, declared it the #1 Application Foundation across conventional and cloud environments. This is a key step for Oracle to integrate products and make it easier to built applications on the Oracle technology stack. We take a look at the announcement and present our takeaways.

CEO Steve Ballmer published a long-awaiting memo this morning announcing corporate-wide organizational changes at Microsoft. Although the reorg includes changes across many Microsoft functions, what does it mean specifically for the Dynamics group, which is responsible for Microsoft's business applications?
You can tell that summer is really underway when you get emails from auto repair shops promoting the Seven Point Summer Check-Up. I try to remember to take the old buggy in before June, because there’s nothing worse than heading out in 90-degree heat, only to discover that the air conditioner is blowing warm air. […]

Over the last six months or so, I have taken a deep dive into the world of Marketing Automation, Digital Disruption and Mobility and Marketing Trends. And with every report, I see evidence of the situation playing over and over again – there is a growing distance between business and customers. It’s not just a gap anymore – it’s a chasm:

Deadline for applications July 22, 2013 August 7, 2013

The first awards to recognize pioneers, leaders, innovators who use technology to transform business

Continuing the SuperNova Award tradition, we’re searching for the boldest, most transformative technology projects out there. If you or someone you know has what it takes to compete in the SuperNova Awards, fill out the application here:

HANA in Review: I had the pleasure of being hosted by SAP for a fully loaded day of HANA briefings - and it was an information-rich and very interesting day. Needless to say, I learned a lot - and need to review my position on HANA to be more positive, as more progress has been made by SAP than I previously thought.

Continuing to explore the new world of Knowledge Management thanks to my sponsored research model, right now with my friends at Coveo, I want to take a moment to focus on an often overused, always misunderstood, and seldom (to the best of my knowledge – no pun intended) related to knowledge metric of FCR (First […]
Report-2013trendsAs we begin to ramp up our efforts for the second half of 2013, it’s always worth taking a moment to reflect on what has emerged, what is emerging and the gaps that are becoming obvious in our marketing strategy and tactics.

My snapshot report on Succeeding in the New Consumerverse reveals four strategies to help marketers win in a state of disruption as usual...