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The fuss over the Apple Watch isn’t really about the “watch.” These technology players are all trying to get into the smart watch space because they want to make sure they get a piece of the real estate that is being battled over – the wrist. The reality is watch sales (non smart watches) has not gone away and is actually on an upswing.

No one is buying watches? Not so fast…

Software AG rolled out their executives to provide a recap on where they came from in 2014 and more importantly where they see the future for the German software giant.

Software AG stressed their transition to helping their customers’ transition to a digital business. Where does digital disruption come from? From Dr John Bates presentation, Software AG pointed out three areas they are seeing disruption come from...

Tweeting Live Video Takes Center Stage At #SXSW2015

Live video service Meerkat’s launch may well rise above the fray at this year’s South by Southwest (SXSW) convention.  After slews of invites the two weeks before, the service has taken off.  Early users have found three major use cases as SXSW has proven to be the testing ground for live video in the twitter sphere:

We were invited to the Ceridian Analyst Summit in San Francisco earlier this week. Here are my top 3 takeaways:

ICYMM: Pointers to articles and posts elsewhere in the world where my work is featured. This one is a good article that quotes me, but not based on an interview.  I really like it when someone takes my work and expands on it – it is what I always try to do. In this case, … Continue reading ICYMM: Gartner Prophecy is Wrong (Says Someone Else)

Marketing transforms faster than ever in the digital era. My newest report, “The State of Marketing in 2015" describes the current marketing environment and identifies the direction marketing will head in the near future. 

This report identifies seven measures early adopters must take to prepare for the disruptive forces influencing marketing. Use this report to benchmark and plan for your marketing future. 



I am not a lawyer, but I have a strong sense that search outputs are not the sort of thing that constitutes speech. Let's bear in mind what web search is all about.

Google search is core to its multi-billion advertising business. A search result is not an unfiltered replica of something from the public domain, but rather the subtle outcome of complex Big Data processes. Google's proprietary search algorithm is famously secret, but we do know how sensitive it is to context. Search results change day by day and from place to place. And why is this?

Right now it seems as if the entire Technology Industry is saying that the Internet of Things is the next big thing and will change everything for Digital Business. But can someone be more specific about where, and for what reason, my Enterprise should be deploying, or piloting an IoT solution?

The #AdobeSummit has begun and the news below, for the 6,000 digital marketers and senior leaders from the world’s top brands is being digested, while sharing best practices and networking. As a marketer, there never seems to be enough time to learn everything, but soak it up. It’s all here! And if you are here in […]

Constellation of Partnerships Ahead

On March 9, 2015 Constellation Research announced a strategic alliance with Digital Clarity Group. I wanted to take a minute to discuss what this alliance means for our clients and prospects. I also wanted to share a bit about how this fits within the vision of Constellation Research.