On the Apple earnings call on April 27th we heard a hidden ‘nugget’ of information in the prepared statement of Apple CFO Luca Maestri mentioned the following in its prepared statements: [14:30 into the conference call]
In fact we are seeing very high interest from companies, who want to transform how work gets down. […] In addition to IBM we are working closely with more than 2 dozen other leading software and solution providers, including Box, Docusign, Microstrategy, Revel and Servicemax – to bring a broad range of innovative mobile solutions to more customers on iPad.
In the past the problem with working across software portfolio has been integration of the different products that enterprises needed to integrate. If Chief Human Resource Officers are polled today what their largest problems are, software integration makes the Top 3 issues – all the time. And integration has not really been solved by the cloud, as integration between cloud based products can break the same way as it used to break on premise.