Salesforce Seeks To Tackle Digital Business At Dreamforce. Over 125,000 virtual and physical registrants descend on San Francisco the week of November 17th for Dreamforce 13, a future of technology meets SXSW event. One day in advance of the largest enterprise software event of its kind, Salesforce.com announces Salesforce 1 (see Figure 1). The Salesforce 1 customer platform seeks to address a cadre of emerging digital business requirements that customer centric companies face.