On June 27th, Adobe announced a letter of intent to acquire Neolane for $600M. Neolane is a privately held, French-headquartered marketing automation software company with 47 of the top Fortune 500 companies as customers. Marketers are thinking less about "digital marketing" and more about how to market in a world driven by digital engagement, interaction and commerce. The shift to digital has seen 20% of ad spending move to the digital domain, and is expected to reach over $50 billion in the US by 2015. And with 64% of advertisers planning to increase their paid social media ad budget and strong overall ad budget growth expected through 2015, the need for cross-channel analytics and automation is becoming pronounced.

We all know that design thinking turns out amazingly functional products. But can the same principles responsible for great products also produce great leaders?

According to Tom Kelley, co-founder of IDEO design consultancy, yes they can.

Post co-authored by Holger Mueller

At a press conference on June 24th, 2013 with Microsoft’s CEO, Steve Ballmer, Oracle’s President Mark Hurd announced a cloud partnership where Azure customers will be able to run Oracle Database (no version mentioned, but Constellation expects this to be 12c), Oracle Weblogic, and Java.

Oracle also announced availability of Oracle Linux for Azure customers. Constellation believes that the deployments of the Oracle 12c, Weblogic and Java stack pieces will be deployed on Oracle’s Linux. Should this be true, the approach makes sense, as this is a tested and proven hardware and software combination. Further, Microsoft has already begun to run parts of Azure on Linux.

Enterprise software veteran joins Constellation Research to provide coverage of cloud services with an emphasis on applicability to practitioners.

Today Constellation Research announced the addition of Holger Mueller to the research team as Vice President and Principal Analyst. Mueller’s research will add depth to Constellation’s business research themes: Technology Optimization & Innovation, Data to Decisions, and Consumerization of Technology & The New C-Suite.