Building Your Interaction Strategy with the Nine C's of Engagement

Executive Summary

A Step-by-Step Guide to Successful Stakeholder Interactions in the Digital Age

Organizations today have a once-in-a-decade opportunity to use social media channels to improve stakeholder engagement. Transformation of internal engagement on the employee level and external engagement on the customer level, for example, requires a careful interaction strategy. The Nine C's of engagement provide a best practices methodology for crafting the appropriate strategy.