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How to Gain Competitive Edge with Social Adoption

Executive Summary

Why Companies Need to Integrate Social Communications into Line-of-Business Processes

The transformation of business processes with social media is changing the way companies operate. Traditional business communications, which relied on emails, messaging, meetings and telephone calls, has given way to a new business model empowered by social communications and includes features such as sharing employee profiles and activity streams, wikis, communities of interest, document sharing, micro- blogging and much more. These technologies transform the work environment by promoting collaboration with colleagues, resulting in fresh insight, continuous innovation and product improvement. Information Technology (IT) managers play an important role in this social technical revolution, as they must enable and manage the infrastructure to support social communications, collect business intelligence on its use and integrate the applications to deliver seamless connectivity. However, many companies currently support only a few social communications capabilities, which are not integrated into core business processes, limiting its full potential. This report offers insight into the key benefits of an integrated social platform and offers suggestions for moving forward to create a social business.

Purpose and Intent

The purpose of this report is to help organizations better understand the business benefits of using social communications capabilities within business. Social communications provides the framework for managing social media sites, sharing content and providing secure collaboration within an organization to redefine business operations. It helps business increase its competitiveness and creates a collaborative culture that facilitates business processes and reduces delays.


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Research Type: Premium Research