How Movius Extended Its Customer Offerings By Addressing Enterprise Mobility Concerns
In this report, Movius Director of Marketing and Technology Jose Romero discussed how the company analyzed the challenges that enterprise end users must confront when faced with Bring Your Own Device (BYOD) purchases made by employees who want to use these personal devices to assist them at work. He describes how Movius extended an existing solution (where one SIM card can have more than one number associated with it) by adapting a third-party solution in order to deliver security and separation of enterprise data+apps from personal data+apps. This opened up a multi-level opportunity to please all BYOD owners, the enterprise IT department and the service providers. This is one of many new products now being offered to Movius' service provider customers.
Purpose and Intent
Movius Interactive Corp. (Movius) is headquartered in Atlanta, GA and provides communications solutions to service providers, such as mobile phone carriers, in order that these service providers are able to offer products and services to their customers, especially enterprises. As part of continuing improvements to its products and services, Movius decided to introduce a Multiple Virtual Personas (MVP) approach so that its service provider customers can offer mobile services which enable enterprises to keep their data and applications separate and secure from personal data and apps on an individual employee’s mobile device.
This case study is the 10th in a series in which different organizations talk about their objectives and experiences with mobility and with end users.Through these case studies, Constellation Research clients discover what others had to find out for themselves.
These case studies complement Constellation Research's Mobile Device Management (MoDM), Mobile App and Data Management (MADM) and Mobile Enterprise Management (MEM) reports.