#AnalyticsChat transcript and reach report

On February 20, 2013, a Twitter based chat was hosted by R "Ray" Wang and Gavin Heaton on behalf of Anametrix. Over the course of an hour, this conversation attracted almost 600 tweets and 88 contributors. A highly successful chat, it drew in marketing practitioners, industry veterans, data scientists and bloggers.

Discussion outline:

  • Are marketers taking advantage of the power of analytics?
  • What information do marketers need from data?
  • How important are omni-channel analytics? Why?
  • What is the key reason you aren't using analytics more effectively?
  • How important is a data scientist in your plans for the year?
  • Is #BigData only useful for large enterprises?
  • What role does analytics play in the shift from real time to "right time"?

 

Purpose & Intent: 

Purpose and Intent

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