- Live Event
How to improve your brand’s influence with Analyst Relations
Key sessions:
- The 3 Types of Analysts, and How to Build Programs for Them
- Strategies for Influencing the Influencers
- Gaming the Legacy Analyst Firms (!)
- The Future of Influencer Relations
Particulars:
- 17th February 2014
- Between 2:30 pm and 6:30 pm
- Bangalore, India
Who should attend:
- The CMO, The Strategy Head
- Marketing, Analyst/Influencer Relations Directors and Managers
- Corporate Communication Directors and Managers
- Social – Digital Marketing Professionals
You will learn:
- First-hand insights into the influencer audience: being conducted by an influencer himself
- Innovative ways of influencing the influencers: being conducted by someone who stands for innovation not only in the business and technology, but also in the industry analyst space
- Dynamics of the legacy as well as new analyst models: being conducted by an industry analyst who’s changing the status quo after watching the quadrants, waves, circles play
- Best practices for your Influencer Relations program: being conducted by a firm believer in an independent, transparent, and insights-rich analyst industry
Get the inside scoop, worst/best industry analyst cases, and much more.
Fees:
- USD995/- per participant OR 1 Constellation research Credit per two participants
- Group benefit for four participants from one organisation
Find out how to improve your brand’s influence with R “Ray” Wang. As the Principal analyst and Founder of Constellation Research, Ray not only influences majority of the software, Services, Outcomes negotiations of the Fortune-500 and beyond; he is also widely credited to have shifted the analyst industry’s focus on innovation in the Enterprise.
Ray spotted the increasing rigidity and the diminishing insightfulness of the legacy analyst model first, and first-hand. Instead of facts and assessments, quadrants, waves, and circles had become mere accountability outsourcing tools for the buyers; and sales-marketing literature for the vendors. To challenge the status quo, he founded Constellation Research, with singular focus on actionable insights and data around innovation in the enterprise. Within a year, no surprise, you all voted Constellation as the IIAR New Industry Analyst Firm (Year 2011)!
Please note:
- Maximum 4 participants per organisation
- We will provide all workshop decks
- Confirmation on first-come-first-serve basis
- Participants should not book travel unless a written confirmation is received
- Constellation Research reserves the rights of admission
- For more information, please email [email protected] or tweet @sachingo
