"Marketing is the first line of customer engagement." What does that even mean? Watch this webinar to find out.
It's no secret that the proliferation of digital consumer and enterprise technology is driving dramatic disruption of traditional business models. Roles are changing, responsibilities are changing, and expectations are changing. Position yourself and your organization to take advantage of these technology-driven paradigm shifts.
Speakers:
- R "Ray" Wang
- Paul Greenberg
- Natalie Petouhoff
- Peter Kim
Transitioning Your Marketing and Customer Experience Strategies to Digital
Discussed in this webinar:
- digital is disrupting traditional customer experience and marketing
- customer departments and marketing are becoming more interconnected--we discuss the changes your organization needs to make now
- how revelations at Adobe Summit 2014 impact customer experience, digital marketing, and matrix commerce
- lightning round: how Adobe's positioning will affect CX and marketing
Digital Transformation advice from our speakers:
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