May 20, 2013 - May 22, 2013

It all starts with the customer

In business, this has always been true. But now a new breed of customer is dictating a new set of terms in the dynamic between buyers and sellers.

Customers approach a sale empowered by technology and transparency, with more extensive information from more sources than ever before. They expect to engage with companies when and how they want, in person, online and on the go. And they want these methods to tie together seamlessly.

The smarter commerce opportunitySmarter commerce (PDF, 372KB) recognizes that the sale is just one aspect of the experience. As with traditional commerce, the customer is at the center of all operations. Smarter commerce turns customer insight into action, enabling new business processes that help companies buy, market, sell and service their products and services.

Social Customer Care: Putting an Engagement Strategy to Work
Speaker: 
May 22, 2013
9:00am - 10:00am
PDT
eCommerce Keynote: Solving the Challenge of the Customer Experience In the New World of Commerce
Speaker: 
May 22, 2013
12:30pm - 1:30pm
PDT