- Live Event
Agenda
Food and drinks will be served throughout both days
Registration Opens
Registration is Presented by AOL
8:00 – 9:00am Continental Breakfast is Presented by Yahoo!
Welcome – Day 1
Opening Remarks – John Ebbert, Publisher & Executive Editor, AdExchanger
Opening Keynote – Feedback Culture: How Robots and Humans Influencing Each Other is Remaking the Media Landscape
Presented by Alexis Madrigal, Silicon Valley Bureau Chief, Fusion
(Formerly Senior Editor & Technology Reporter, The Atlantic)
All-New AdExchanger Research
The Future of Buying TV Everywhere
Presented by Joanna O’Connell, Director of Research, AdExchanger Research
Fireside Chat with Tim Armstrong, AOL Inc.
1 on 1 discussion with Tim Armstrong, Chairman & CEO of AOL Inc.
Moderated by Zach Rodgers, Managing Editor, AdExchanger
Coffee Break
Presented by AudienceXpress
Jay-Z And The Intelligent Machine
Presentation by Josh McFarland, CEO & Co-founder, TellApart
The Marketer’s Data Strategy
Presentation by Deanie Elsner, EVP & CMO, Kraft
Fireside Chat with Neal Mohan, VP of Display and Video Advertising Products, Google
1 on 1 discussion with Neal Mohan, VP of Display and Video Advertising Products
Moderated by John Ebbert, Publisher & Executive Editor, AdExchanger
The Changing Digital Marketing Technology Landscape
Presentation by Brian Andersen, Partner, LUMA Partners
Lunch
The Evolution of Integrated Marketing Technology
Panel conversation with:
• Kevin Akeroyd, GM and SVP, Oracle Marketing Cloud, Oracle
• Michael Lazerow, CSO, Salesforce Marketing Cloud, Salesforce
• Christopher Wong, VP, Strategy and Product Management, IBM ExperienceOne
• Suresh Vittal VP, Product Marketing & Strategy, Adobe Marketing Cloud, Adobe
Moderated by Joanna O’Connell, Director of Research, AdExchanger Research
Innovation Spotlight: Addressability Rules – Why Facebook likes MetLife
Presented by Melissa Grady, VP of eBusiness, MetLife and John Lee, Executive Vice President, Vertical Markets, Merkle
The FTC Speaks on Consumer Protection
Special Presentation by Jessica L. Rich, Director, Bureau of Consumer Protection, The United States Federal Trade Commission
Afternoon Break
Presented by AudienceXpress
Innovation Spotlight: It’s Time to Split the Funnel in 2015
Presented Seph Zdarko, Head of Attribution Initiatives & Partner Strategy, Quantcast
This is Digital Publishing in 2015
Panel conversation with:
• Zazie Lucke, Head of Global Media Marketing, Bloomberg
• Dao Nguyen, Publisher, Buzzfeed
• Troy Young, President, Hearst Digital
• Jon Steinberg, CEO, Daily Mail, North America
Moderated by Wenda Harris Millard, President and COO, Medialink
Closing Keynote – Next Gen Geolocation Technology will Change Everything
Presented by Amber Case, Director, Esri R&D Center Portland
Happy Hour
Presented by MediaMath
The AppNexus Industry Welcome Party
7:30-10:00
Maple in the NIGHT HOTEL Times Square
157 W 47th St (bet. 6 & 7th Ave.)
Industry Preview Ticket Holders Only – Complimentary Food, Drink, DJ & FUN
RSVP required to Attend. Information will be emailed to ticket holders.
